Join a breakfast revolution

Jamie Oliver here. I hope you’re well, and I hope you’ve landed on this page because you’re ready to join me in a breakfast revolution! I want to shake up the industry, and I need your help. 

Step up, Granola Dust. It’s going to change the way you kick-start your day, and it’ll give your taste buds a very pleasant surprise. In a nutshell, this is about a great product made with top-quality ingredients that delivers big on flavour. Good ingredients mean it’s not cheap, but, boy, is it delicious. 

So, if you care about how you feed yourself and your family and want to start your day the right way, place your order below.

We still want to hear what you think of it, we love getting feedback, so please sign up to our Facebook Group here and get involved!

What's special about it?

For a start, it’s only packed full of the good stuff – no hidden nasties, no added sugars – unlike most of the existing breakfast offerings out there. We’ve only used top-quality ingredients that are packed with vitamins, minerals and nutrients, with sweetness coming from the dried fruit. And that’s precisely where your money is going. Each pack costs £4.40, which you might think sounds pricey, but it works out at about 44p per portion, which is the true cost of good-quality food – in my eyes, it’s worth every penny. Part of this experiment is to see if you think so, too. 

How do I get involved?

We're starting small, because I want to get it right, so if you want this delicious parcel delivered right to your door, buy a pack now for £4.40 + £2.90 P&P (which is about the cost of three good coffees). That’s exactly how much it costs to get Granola Dust made to our exacting standards and sent out to you at home. Nothing more, nothing less – this is not a profit-making project. 


Now, this is where things get exciting. Get stuck in, get tasting, experiment, tag us, tweet us, write to us, we want to know what you’re doing with it. Let’s start sharing the love for Granola Dust and driving this breakfast revolution together. 

Step 1

Order a 500g pack of Granola Dust for just £4.40 + £2.90 P&P. This covers the cost of the ingredients and postage, nothing more. 

Step 2

Me and my team will post your Granola Dust to you.

Step 3

Get stuck in! You’ll find a bunch of my favourite ways to use this versatile product at breakfast time by clicking here. Try as many as you fancy, or get creative with your own ideas. It's perfect for the whole family, so make sure you get your loved ones involved, too. 

Step 4

I'd love to hear what you think of it, so please join our dedicated Facebook group here and let me know!

Join the group

How to ramp up your breakfast repertoire

Granola Dust is a brilliant megamix of healthy heroes: nuts, seeds, oats and fruit – perfect for breakfast.

Once you've received your pack, have a go at these recipes from my Everyday Super Food book, all of which make one delicious portion. 

Pancakes

Straight up cereal

Hot Granola Drink

“I want to show the rest of the breakfast industry what ‘good’ looks like. Together, let’s disrupt the category and challenge the current big players.”

Jamie Oliver MBE